People are at the heart of any business. You need good people that are willing to work hard for your customers, the business, and for themselves. When you understand and value your peoples' time and effort then it is important that you show them their value. One way of doing this is to make sure that they are working with the best information your company can provide. The best information empowers them to do their jobs more effectively and allows them to focus on what is important to you and your customers.
The last thing you need is technology getting in the way. Understanding the information you need and how your company and customers use it will help ensure that you are helping your people. If the information and the systems you use get in the way of your people or cause them to perform duties that do not directly contribute to your business value then there is room for improvement.
By helping your people establish and create the best information you can use in your business you are not only building a better infrastructure for your future but you are helping engage and build better relationships with your people and the customers they serve. Respecting your customers' and peoples' view points, capturing them, and acting on them when appropriate helps ensure that you understand the business and how it is functioning. This helps ensure that you are engaging, communicating, and recognizing the value of your people and customers which in turns helps ensure the continued success of them and therefore your company.
“It comes down to this: do you treat people as human beings, or do you treat
them as assets, as commodities? If you don’t care about people, they’ll
have a hard time caring about you. But if you care about them as employees,
as friends, as partners in business, and as neighbors and colleagues, they’re
bound to join you and stay engaged. Respect, recognition, and engagement are
the essence of finding keepers.”
Quote from:
"Finding Keepers: The Monster Guide to Hiring and Holding The World’s Best
Employees". By Steve Pogorzelski and Jesse Harriott, with Doug Hardy.